The Price of Fame?

I was visiting the BYU homepage last week, and was surprised to find a link to a BusinessWeek article discussing BYU's success at generating startup companies. The article reports:

One entrepreneur is Eliot Jacobsen, a partner at a venture fund called RocketFuel in Salt Lake City. He plans to license an e-mail encryption technology that he discovered through the program.

The email encryption technology being referred to is work being done in the Internet Security Research Lab, where I work at BYU! Although I haven't contributed much to the system, I do know those who have.

Our advisor remembered one of BYU's most famous contributions: fizzy yogurt technology. Perhaps one day we could enjoy similar success.

How should one face impending fame? :-)